The tourism industry has activated the Tourism Action Group or TAG.
In response to current tourist cancellations and a rapid decline in forward reservations, TAG plans to reassure visitors that Fiji is open for business.
TAG says while parts of the country have been affected, at least 90% of Fiji’s tourist-serving areas are unaffected, adding therefore there is a need to create a distinction in the current public perception.
The industry has agreed to work collectively in providing visual assets that can share to the world via web, social and other digital assets to spread the message.
They are also hoping to spread awareness through user generated content.