The South Pacific Tourism Office has teamed up with Chinese travel media experts Travel Link Media to market its activities in China this year.
Travel Link Marketing is an integrated marketing company in Beijing that specializes in connecting tourism organisations with marketing their products and services to the Chinese travel industry via advertising, social media networking, public relations and event management services.
TLM will work with the SPTO to market the China Outbound Travel & Tourism Market in Beijing in April, the China International Travel Mart, Shanghai, the South Pacific China Roadshow, the SPTO’s South Pacific Specialist Programme and the South Pacific Tourism Exchange which is being held on the Gold Coast, Australia in May.
8 top Chinese travel agents have been confirmed to participate at the Exchange.
SPTO Marketing Manager Alisi Lutu said SPTO engaged the services of T-L-M in 2015 and have noted an increase in Chinese travel agents participation at its roadshows.